Eugen Azcoaga – Portfolio
Hi, I’m Eugen,
a Value-driven
Product Designer.
Here to help you discover what your customers need and turn insights into validated and polished designs that get your business metrics moving in the right direction.
Hi, I’m Eugen,
a Value-driven
Product Designer.
Here to help you discover what your customers need and turn insights into validated and polished designs that get your business metrics moving in the right direction.
Making a time-consuming and ambiguous task feel effective and clear
Applying UX research to find focus and alignment for an app used by millions
Redesigning an e-commerce site to support an ever expanding catalogue of over 60 000 products
I’m a Finnish-Spanish born designer, working and living in the beautiful and vivid city of Helsinki. I’ve been working with user experience and product design since 2012 in both Helsinki and Stockholm, the two biggest tech innovation hubs in the Nordics.
Whenever I embark on a product journey, I have a dual mission. First, to discover, validate, design and ship solutions that create the expected value, both for the users and the business. Second, to constantly refine clearer actionable goals, find smarter ways to learn about what does and doesn't create value, and build closer collaboration between functions, teams, and individuals.
Product Designer
My current work focuses on redesigning the Oikotie mobile application. My daily work includes insight work in the form of qualitative user interviews and user testing, as well as analysing quantitative data, turning insights into concepts, user journeys and flows and creating high-fidelity prototypes and designs for user testing and developer reference. I also work closely with a wide range of stakeholders and teams to find alignment, by presenting my work, listening to different perspectives, hosting meetings and facilitating workshops. Prior to joining the mobile team and app redesign initiative, I worked with the Oikotie product offering for realtors (B2B) as well as private landlords.
Product Designer
Designing a mobile telehealth application used by millions of patients and thousands of healthcare professionals in several markets across the globe. My daily work covered the entire design process, from gathering and analysing insights to designing and prototyping pixel-perfect experiences and delivering them in collaboration with cross-functional teams. The product is also white-labelled, which required UI solutions that could be themed for multiple brands.
UX Designer
Worked as a consultant in the UX and product design disciplines for clients of different sizes in various industries. My role varied depending on each client's needs.
Senior UX Designer
A novel digital solution to collect and handle KYC information from businesses to banks. My primary responsibilities included detailed interaction and UI design, user testing and research, and building and maintaining a design system.
Senior UX Researcher
Future Customer Service initiative. Provided actionable insights for improving, harmonizing and optimizing SAS customer service across all touchpoints.
Senior UX Researcher
SAS App redesign. Provided actionable insights to set a strategy for SAS App and redesigned its information architecture.
UX Lead
Atlas Antibodies e-commerce site redesign pre-study and implementation. Led the process to set a strategy and create a concept for the redesign of the Atlas Antibodies e-commerce site. Responsible for detailed interaction design, user testing, co-design process, and overall experience during implementation and relaunch.
Designer & Advisor
Helped with gathering and analyzing insights and prototyping prior to the first launch of Teamspective, a light-weight feedback and pulse solution for organizations who want to boost their productivity and wellbeing. Created the visual identity of the company and the product.
Head of User Experience
Responsible for the overall experience of the company’s SaaS product, a programmatic advertising platform for SMBs. Focus on optimizing self-service UI flows and convert registered users to paying customers.
Product Manager
Responsible for product strategy, prototyping, and cross-functional ways of working in a product team developing Nian – a novel B2C mobile video messenger for iOS and Android. UI prototyping to test feasibility, viability and desirability of experimental mobile interfaces. Created and validated numerous alternative app concepts.
Product Management Specialist
Scoped, conceptualized, and designed Dream Broker Studio for mobile – a B2B mobile video application for three platforms, iOS, Windows Phone, and Android – leading the process from strategy to commercial launch.
Digital Media Specialist
Worked in a cross-functional product team on various tasks to build the experience for Dream Broker Studio – a B2B online video SaaS platform – from beta to post-launch optimization.
“Paths toward a unified patient experience”
Lean UX & Product Discovery for Agile Teams
Conducting Usability Testing
M.Sc. in Audio Technology
Strategy and Experience Design
Vocational Degree in Music
Workshop: “Accessible UI theming in Figma”
